Prove it works before you build it.
Before you build a house, you hire an architect. Most businesses skip that step with AI and hand a developer a vague idea. I work out what AI can do for your business, draw up the plan and show you it works, before you spend on the build.
I don’t write the production software. I don’t resell platforms or take commissions from vendors. I don’t lock you into a retainer. That is what keeps my advice independent, and it is why my advice is yours alone.
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Where would AI work best for you?
For most small and medium businesses, AI earns its keep in four places. Here is where to look first, and how to tell whether each one is worth your time.

Travis, founder. Your independent adviser from first conversation to builder handover.
“AI rarely fails on the technology. It fails when nobody has worked out the problem first.”
Tell us a little about your business
We will be in touch to arrange a time. No obligation, no jargon.
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Only your sector is used. No names or company details.
Tick what is true today, not what you hope for next year.
Travis’s read
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Where would AI work best for you?
For most small and medium businesses, AI earns its keep in four places. Here is where to look first, and how to tell whether each one is worth your time.
Free up staff time
Reduce repetitive administration, data entry and document preparation, so your team can spend their time on work that needs a person.
Improve customer service
Respond faster, find information more easily and give customers consistent answers, without adding to the support workload.
Strengthen decision-making
Turn scattered business information into clear weekly insights, so managers spot late jobs and slow payers earlier.
Grow without the overhead
Fix workflows and connect the tools you already pay for, before committing to more people, systems or software.
Four steps, the same way an architect works.
Each step ends with something you can hold, so you always know what you are paying for and can stop at any point.
Discover
Start hereWe look at how your business runs and find where AI could genuinely help, and where it would not.
Typically $5,000 Fixed Fee + GST
Blueprint
A clear plan of what to build, how your people fit in, and what it should achieve.
Typically $12,000 Fixed Fee + GST
Prove
A working proof of concept, so you see it work on your own information before you commit.
Typically $15,000 Fixed Fee + GST
Procure
A written brief so builders can quote fairly against the same plan, with no vendor steering the result.
Typically $10,000 Fixed Fee + GST
A sample set of client deliverables.
A full set of documents from a real property management engagement, one for each step, so you can see exactly what you would be handed. Download them and judge the quality for yourself.

Readiness summary
How the business runs today and where AI could help.

The blueprint
The plan, the people involved and the expected return.

Proof of concept report
What we tested, what happened and what we learned.

Request for Proposal
The specification builders quote against.
✓ Thank you. We will be in touch tomorrow to map out some next steps.
Request your free 15-minute consultation
Tell us a little about your business and we will be in touch. No obligation.
Thank you. Your request for a free 15-minute chat has been received. We will be in touch shortly.
“Travis took the time to truly understand our unique business bottlenecks and engineered the perfect automated solution.”
“The workflow that Travis designed didn’t just streamline our business—it gave us the foundation to scale without the chaos.”
Hi, I’m Travis. An architect works for you, not the builder.
I founded Intelligent Choice because I kept seeing businesses rush to adopt AI without a plan. They hired developers first and asked the hard questions later.
My background spans marketing and business development, from small companies to multinationals, including some of the earliest conversational AI work at Infosys in Bangalore, long before AI became a buzzword.
Master of Interaction Design
University of Sydney. How people really use technology.
Bachelor of Commerce
University of Canterbury. What it costs and what it returns.
Nothing to sell you
No platform, no developers and no retainer to upsell.
Safe by design
The plan shows where your people stay in the loop and how your data is handled, before anything is built. Privacy is built in from the start: read our Privacy Policy, or see the working documents behind it in the Reference Library.
A clean handover
A clear brief to take to reputable builders. You own the plan.
Get a feel for how we think, before you get in touch.
Use Cases
Practical guides for property, construction, professional services and more: where AI helps, and where it does not.
Browse sector guidesAI Basics
Short videos and plain-English guides that take you from “what is it?” to choosing a platform.
Start learningReference Library
Downloadable PDFs and case studies you can read, share with your team and keep.
Open the libraryWondering where AI could take time out of your business?
Request a free 15-minute call. Tell us what is slowing your team down, and we will talk through where AI-powered workflow automation could make a real difference.
Free 15-minute chat
We listen to what is going on in your business and where the time is going.
Free written proposal
Download sample PDFA clear proposal covering what we heard, what is possible and what it would cost. No obligation.
You decide
Take it away, share it with your team, or ask us to get started. No pressure either way.
✓ Thank you. We will be in touch tomorrow to map out some next steps.
Request your free 15-minute consultation
Tell us a little about your business and we will be in touch. No obligation.
Thank you. Your request for a free 15-minute chat has been received. We will be in touch shortly.
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